For most people, TikTok videos are just a fun, time-consuming hobby. For some, including Charli D’Amelio, the social media platform was the start of a lucrative career. No matter how famous she is, fans always wonder: how does Charli D’Amelio make money? It’s a good question with lots of possible responses.
D’Amelio appears to have been catapulted to fame overnight, but a lot of hard work has gone into making her dreams a reality. In a year’s time, the Connecticut-born girl went from a TikTok dance queen to exhibiting her talents on late-night chat shows and beyond. Still, her potential to make TikTok money is very remarkable.
With 90 million fans on TikTok and more than 27 million followers on Instagram, it’s obvious that D’Amelio developed a large following, landing her No. 2 spot on Forbes’ highest-earning TikTok Stars List in August 2020. According to Forbes, D’Amelio alone made $4 million last year.
D’Amelio was first posted to TikTok in June 2019, and less than six months later, her viral dance videos landed a gig at Madison Square Garden next to Bebe Rehxa, who asked her to dance on stage as she opened for The Jonas Brothers. Although it’s not clear if she was paying for her presence, it was a telling indication that D’Amelio ‘s brand, aka herself, had already made her a go-to for endorsements.
In the months that followed, D’Amelio and her girlfriend, Dixie D’Amelio, reached an arrangement on the faces of Hollister ‘s apparel corporation, cementing her yet another paycheck.
Charli took on a backstage job for Prada during the Paris Fashion Week in February, and on the same month she featured in an advertisement for Sabra Hummus broadcast during the 2020 Super Bowl — all of which added to her profits. Charli alone scored an estimated $ 1 million, according to Celebrity Net Worth.
In July, Charli and Dixie introduced a cosmetics line with Morphe called Morphe 2, which certainly won them a good penny.
Charli has a host of other side hustle and bustle that’s pulling in some coin as well. For eg, any fan knows all about Charli’s product line, which is sure to add a lot to her bank account. From the teas to the iced coffee set, and even the exclusive merchandise for her 16th birthday, Charli is making a profit from it.
Of course, like any social media star, Charli is still betting on promoted videos and ad space on her YouTube channel, where she reportedly has over 6.6 million subscribers. Charli ‘s popularity on the video sharing site prompted her to open a family YouTube channel called The D’Amelio Family in August 2020 because she understands how much viewers love to keep up with the D’Amelios.
But while Charli can appear to be enjoying a dream (we know she is!), there’s no denying that she’s still working really hard to get a paycheck back home.
How much is Charli D’Amelio worth?
Charli D’Amelio is worth an estimated $25 million as of October of 2020. She earns revenue from various sources including merchandise, brand deals, her dunkin drink and ad-revenue.